The Lasting Value of AMP in 2025

Though trends have shifted, AMP still delivers critical performance gains for mobile-optimized platforms

The once-ubiquitous push for AMP has faded, with search engines now favoring broader performance signals

The fundamental premise of AMP remains powerful: accelerate content delivery by eliminating bloat and streamlining page rendering

A one-second slowdown can trigger immediate abandonment, especially on data-limited networks

On bandwidth-starved devices, AMP’s lightweight architecture becomes a lifeline

AMP continues to enhance key Core Web Vitals like LCP and CLS, which remain critical ranking factors across search engines

Sites with high traffic and low tolerance for lag continue to depend on AMP’s predictability

Some developers view AMP as redundant in environments with modern infrastructure

Its static, validated structure requires minimal upkeep and works consistently across devices

It eliminates ad latency and script conflicts that plague conventional mobile pages

AMP isn’t meant for 横浜市のSEO対策会社 every page—but where speed is non-negotiable, it excels

Keep it simple: use AMP for what it was built for, and let modern tools handle the rest