The Hidden Costs of "Free" Online Store Builders

If you’re launching an e-commerce store with a no-cost platform it might seem like there are no costs involved at first. You’re not required to pay any subscription or فروشگاه ساز آنلاین setup fee—but most "free" builders generate revenue via sales commissions. Grasping this model is critical for sustaining profitability and building a smart growth plan.

Your earnings are reduced by a built-in sales fee—this percentage can vary depending on the platform, the product category, and sometimes even the payment method your customer uses. Some platforms apply lower rates to virtual goods and higher ones to physical products. Some may charge higher commissions if you use their built-in payment processor versus connecting an external one like PayPal or Stripe.

Always scrutinize the terms and conditions—many free store builders hide their commission rates in small text. They claim to be free but pocket 15–20% of every sale. That kind of cut can destroy profit on inexpensive products.

Another thing to watch for is whether the commission is applied before or after payment processing fees. This double deduction can slash your net income. Your earnings shrink faster than you realize. Model your profit using both the platform fee and payment gateway charges.

Your pricing must account for platform fees. If you know the platform takes 12 percent, you need to price your products higher to maintain your desired profit margin. You risk losing sales if your pricing becomes unattractive relative to Amazon, Etsy, or brick-and-mortar stores.

Your commission rate may drop with higher sales volume. New sellers pay more, but loyal, high-volume shops get discounts. They’re great for long-term plans but not for quick profits.

Don’t forget about add-on fees tied to the free plan. Some platforms charge extra for features like custom domains, advanced analytics, or export tools. Small fees compound into significant costs.

Understanding commission structures is not just about knowing how much you pay—it’s about knowing how it affects your entire business model. Evaluate multiple builders side-by-side. Model your revenue after all fees. A "free" tool can become a profit killer.