Smart Bundle Strategies to Raise Your Average Order Value

Designing strategic product bundles is an effective method to nudge shoppers toward higher spending without compromising perceived value

Look for products that are frequently purchased together based on customer behavior and usage patterns

For example, if you sell skincare, pair a cleanser with a moisturizer and a serum

When items are framed as a perfected regimen, customers perceive greater value and are more likely to commit

Make sure the bundle offers real value

A good rule of thumb is to discount the bundle by 10 to 20 percent compared to buying each item separately

It motivates purchases while preserving healthy profit levels

Avoid offering deep discounts that make your products seem cheap or hurt profitability

Pair premium items with entry-level favorites to balance profitability

Put a high margin item alongside a lower margin one

Even with a reduced price, your overall margin stays strong

For example, include a popular but low margin item as the anchor and pair it with a higher margin complementary product

Frame your bundles with persuasive, benefit-driven copy

Replace "BOGO" with phrases like "Get the full regimen, discounted today"

Customers don’t just buy products—they buy the result

Too many options create decision fatigue and reduce conversions

Complexity kills momentum

A tightly curated set of 4 items performs better than a 7-item overload

Present 2–3 distinct bundle themes to cater to different needs

Feature bundles in banners, sliders, and dedicated sections

Use pop ups or banners to highlight them during peak shopping times

Personalized bundle recommendations at checkout boost AOV by up to 30%

Let data—not guesswork—guide your strategy

Monitor conversion rates, cart abandonment, and revenue per bundle

Refresh your offerings monthly to stay relevant

Remove friction so customers can grab a bundle in one click

Make the "Add Bundle" button prominent and the savings instantly visible

If they have to calculate savings themselves, they may abandon the idea

When done right, bundle deals don’t just increase your average order value—they also improve customer satisfaction by simplifying their shopping experience and فروشگاه ساز رایگان helping them discover products they didn’t know they needed